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Our Story
PURITY VISION was founded in 2008 out of a desire to find truly pure, natural, organic and affordable cosmetics. When we couldn’t find anything that met our standards, we decided to create our own products – with respect for nature, people and tradition. We are a family‑run company, and our values have remained the same from the very beginning.
Today, our range includes nearly 90 natural products, all created with a strong focus on quality, sustainability and fairness.
Want to learn more? Explore our story, our approach to ecology and the certifications that prove our commitment to honesty and transparency.
Brand Story
Back in 2008, when we — Shanti and Vladimír Lusík, founders of PURITY VISION® — were searching for truly natural cosmetics, we realized something was missing. We wanted products that respected nature, were made sustainably, sourced ethically, and still accessible to everyone. When we couldn’t find such cosmetics, one simple question changed everything: what if we created them ourselves?
Ecology
For us, an ecological approach goes far beyond production — it is a promise to nature, to people, and to future generations. We cultivate our own ingredients close to where our products are made, collaborate with farmers around the world, and take responsibility for the ethical sourcing of every ingredient. We package our products in glass and recyclable materials, rely on green energy, and work to reduce transport emissions. Every detail has meaning — from the ingredient itself to the package delivered to your home.
Certifications
Our certifications are a reflection of the values that guide us. They verify that PURITY VISION products meet rigorous standards for quality, natural ingredients, environmentally responsible production, and ethical sourcing. We place great importance on knowing where our ingredients come from and how they are processed. Certifications such as NATRUE, FAIR FOR LIFE, AIAB, BIO, and Cruelty Free and Vegan give you the assurance that you are supporting fair, transparent, and sustainable business.
With love
Vladimír & Shanti Lusik - The Founders of PURITY VISION®
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Latest from the Blog
The Secret of Organic Damask Rose: Why Your Skin Loves It
Damask rose, originating from the pure and untouched mountains of Bulgaria, is not only a beautiful flower but also a mysterious ingredient in many of our natural products. It is known for its ability to transform the skin – nourishing, soothing, hydrating, rejuvenating, and brightening. And what’s more? It is the perfect choice for those who want not only to pamper their skin but also support its healthy appearance and overall condition. ✨ The roses used in our products are grown according to strict ecological and ethical standards, and the products contain only 100% natural ingredients that do not unnecessarily burden the skin – quite the opposite! 🌹 1️⃣ PROTECTION AGAINST AGING AND EXTERNAL STRESSORS Thanks to its high antioxidant content, organic Damask rose helps protect the skin from free radicals and negative environmental influences. It contributes to maintaining skin firmness and elasticity, thereby supporting a youthful appearance and preventing premature aging. 2️⃣ DEEP HYDRATION AND SOOTHING Organic Damask rose intensively hydrates the skin and helps maintain its natural softness. At the same time, it soothes sensitive and stressed skin, reduces redness and irritation, and supports overall balance. It is an ideal choice for all skin types, including problematic and dry skin. 3️⃣ REGENERATING AND BRIGHTENING PROPERTIES Supports natural cell renewal and helps reduce skin imperfections such as pigmentation spots or a dull appearance. With regular use, it brightens the skin, evens out skin tone, and gives it a healthy, fresh look. 4️⃣ AROMATHERAPY FOR BODY AND MIND The scent of Damask rose has relaxing and harmonizing effects, helping to relieve stress and induce a sense of well-being. Its delicate aroma contributes to emotional balance and enhances everyday skincare rituals.
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Calendula NEW Arrivals: How to Strengthen the Skin Barrier and Soothe Sensitive Skin
Sensitive, reddened, or irritated skin is a problem we all know. It is often caused by a weakened skin barrier – our natural protective shield that prevents moisture loss and protects the skin from external stressors. When this barrier is compromised, the skin becomes overly reactive even to common stimuli, and active ingredients such as retinol or vitamin C lose their effectiveness. That’s why we are introducing new products that combine the power of calendula with modern scientific knowledge: Bio Calendula Cleansing Foam and Bio Calendula Protective Serum. Bio Calendula Cleansing Foam Our foam gently cleanses the skin, removing impurities, makeup, and SPF without drying it out. A combination of aloe vera, betaine, and glycerin hydrates the skin and leaves it feeling fresh. Calendula and bisabolol support regeneration and soothe even very sensitive skin. The foam is ideal for daily use and is also suitable for double cleansing, which helps keep pores clean and the skin barrier strong. Bio Calendula Protective Serum This serum is our SOS care for irritated and reddened skin. Thanks to ceramides and seaweed extract, it strengthens the skin barrier and locks in hydration. Oat extract and probiotics help reduce irritation and restore balance, while sea buckthorn and jojoba oil nourish the skin. Calendula and immortelle provide immediate comfort and soothing relief. Why Is the Skin Barrier So Important? The skin reacts to everything happening around it. Stress, air pollution, UV radiation, cold weather, or unsuitable cosmetics can disrupt its protective function. The result is dryness, redness, burning sensations, or breakouts. That’s why it’s important for us to develop products that strengthen the skin barrier and help keep the skin healthy and resilient. The Power of Our Calendula The calendula we use is grown by us on organic fields in South Moravia. It is a rare variety called Plamen Plus, bred as early as 1942 specifically for cosmetic purposes. Hand-harvested flowers ensure a maximum concentration of active compounds and thus the highest quality of our products. We continue this tradition with respect and love for nature. Our Complete Skincare Ritual Our new products fit beautifully into the PURITY VISION® five-step ritual, which helps keep the skin healthy, balanced, and ready to face everyday stress. 1. Cleansing Start with double cleansing. First, use an oil, balm, or gel to dissolve makeup, SPF, and oil-based impurities. Then follow with the Bio Calendula Cleansing Foam, which gently removes dust, sweat, and water-soluble impurities. The skin remains fresh, hydrated, and ready for the next steps. 2. Toning The skin needs its pH balanced and pores gently tightened. A toner or booster refreshes the skin, delivers the first dose of hydration, and prepares it to absorb active ingredients. 3. Extra Nourishment This is where our Bio Calendula Protective Serum comes in. It strengthens the skin barrier, soothes redness, and supports skin regeneration. This step is key if you want to restore strength and balance to the skin. 4. Hydration Floral water provides instant refreshment and creates the perfect base for oil or cream. It also helps lock in moisture, preventing a greasy feel after applying facial oil or cream. 5. Nutrition Finish with a facial oil or cream to deeply nourish the skin, deliver essential nutrients, and protect it throughout the day. The skin will remain smooth, fresh, and radiant. Sources Used BERARDESCA, Enzo, Anette DRÖGE and Laurent LEYDEN. Sensitive skin: An overview. Contact Dermatitis, 2019, 80(6), 361–368. DOI: 10.1111/cod.13386. DRAELOS, Zoe Diana. The effect of facial cleansers on the skin barrier: Dermatologist’s viewpoint. Dermatologic Therapy, 2012, 25(5), 418–422. DOI: 10.1111/j.1529-8019.2012.01506.x. KOBAYASHI, Hiroshi, Keisuke TAGAMI and Takashi SAITO. Comparison of Cleansing Oils and Cleansers for Removing Waterproof Sunscreen. Journal of Cosmetic Dermatology, 2019, 18(6), 1761–1765. DOI: 10.1111/jocd.12995. BEYLOT, Chantal, Franck BEYLOT-BARRY and Jean-Claude LEYDEN. Role of ceramides in the skin barrier function. Journal of the European Academy of Dermatology and Venereology, 2014, 28(1), 3–8. DOI: 10.1111/jdv.12165. DAL’BELO, Sara Eliane, André Gaspar LIMA and André Rolim BABY. Moisturizing effect of cosmetic formulations containing colloidal oatmeal. Journal of Drugs in Dermatology, 2016, 15(6), 684–690. PMID: 27341683. LEHTO, Kirsi, Lauri AALTO and Marjo RENKO. Probiotics and skin health: mechanisms and clinical evidence. Beneficial Microbes, 2020, 11(6), 503–514. DOI: 10.3920/BM2019.0201.
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NEW – Double Cleansing: The Most Important Step in Your Skincare Routine
Cleansing the skin is often underestimated. In the morning, we just quickly rinse it with water, and in the evening we sometimes don’t feel like removing our makeup. Sounds familiar? Be careful! Proper cleansing is the most important step in your skincare routine – it is the foundation for healthy, radiant skin and for skincare products to truly work. Even the most expensive serums and creams with the best active ingredients have no chance to be effective if the skin is not properly cleansed – their effectiveness is significantly reduced and, in essence, it’s money wasted. Why You Should Never Skip Double Cleansing Double cleansing is not just for makeup lovers. Even if you’re not wearing makeup in the evening, your skin still needs to be freed from sebum, sweat, and airborne impurities that have settled on it throughout the day. These layers create a kind of barrier that prevents active ingredients in skincare from penetrating the skin. Only after double cleansing do the pores open and the skin becomes ready to absorb everything you apply. How to Do Double Cleansing 1️⃣ First Step – Oil Balm, Cleansing Gel or Cleansing Oil The first phase of double cleansing focuses on dissolving makeup, SPF products, excess sebum, and other impurities. An oil balm or cleansing oil works as the first “deep-cleaning step” that prepares the skin for the second phase. Without it, the second step alone would not be sufficient, as water-based products cannot effectively remove oil-based residue. 2️⃣ Second Step – Foam The second step removes remaining impurities, sweat, and residues from the first phase. After this step, the skin is clean, fresh, and perfectly prepared for toning and for absorbing active ingredients from serums, oils, and creams. 💡 TIP: In the morning, one step is often enough – foam, balm, or cleansing gel – to remove sebum, impurities, and residues from overnight regeneration. 🌿 Complete Skincare Routine To ensure your double cleansing truly delivers results, we recommend following this routine: Step 1 – CleansingFirst phase: Apply a small amount of balm (pea-sized) to dry skin and gently massage for about 60 seconds until makeup and impurities dissolve. Add a little water – the balm will transform into a gentle milky emulsion. Rinse thoroughly or remove with a damp towel. Second phase: Apply cleansing foam to damp skin, gently massage for 60 seconds, and rinse with water. The skin is now clean, fresh, and ready for the next steps.Tip: In your morning routine, only one cleansing phase is sufficient – a cleansing gel, balm, or foam. Step 2 – ToningAfter cleansing, use a toner or facial booster to gently tighten pores and prepare the skin for better absorption of active ingredients from subsequent products. You can also apply the toner to a damp cotton pad and gently refine cleansing. Step 3 – Extra NourishmentApply a few drops of serum to cleansed and toned skin and gently massage in. The skin receives an extra dose of nourishment and active ingredients absorb more effectively. Step 4 – HydrationUse a floral water to hydrate the skin and prepare it for facial oil. Step 5 – NutritionApply a cream or facial oil for intensive nourishment and skin protection. The skin will be soft, supple, and radiant. Step 6 – SPF Protection (Morning Routine)Finish your morning skincare routine by applying a cream with SPF to protect the skin from the harmful effects of the sun.
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