Slovensko (EUR)
Europe (EUR)
Česko (CZK)
Spain (EUR)
France (EUR)
Italy (EUR)
Poland (zł)
Greece (EUR)
Hungary (Ft)
Romania (lei)
Slovenia (EUR)
Blog PURITY VISION
The Secret of Organic Damask Rose: Why Your Skin Loves It
Damask rose, originating from the pure and untouched mountains of Bulgaria, is not only a beautiful flower but also a mysterious ingredient in many of our natural products. It is known for its ability to transform the skin – nourishing, soothing, hydrating, rejuvenating, and brightening. And what’s more? It is the perfect choice for those who want not only to pamper their skin but also support its healthy appearance and overall condition. ✨ The roses used in our products are grown according to strict ecological and ethical standards, and the products contain only 100% natural ingredients that do not unnecessarily burden the skin – quite the opposite! 🌹 1️⃣ PROTECTION AGAINST AGING AND EXTERNAL STRESSORS Thanks to its high antioxidant content, organic Damask rose helps protect the skin from free radicals and negative environmental influences. It contributes to maintaining skin firmness and elasticity, thereby supporting a youthful appearance and preventing premature aging. 2️⃣ DEEP HYDRATION AND SOOTHING Organic Damask rose intensively hydrates the skin and helps maintain its natural softness. At the same time, it soothes sensitive and stressed skin, reduces redness and irritation, and supports overall balance. It is an ideal choice for all skin types, including problematic and dry skin. 3️⃣ REGENERATING AND BRIGHTENING PROPERTIES Supports natural cell renewal and helps reduce skin imperfections such as pigmentation spots or a dull appearance. With regular use, it brightens the skin, evens out skin tone, and gives it a healthy, fresh look. 4️⃣ AROMATHERAPY FOR BODY AND MIND The scent of Damask rose has relaxing and harmonizing effects, helping to relieve stress and induce a sense of well-being. Its delicate aroma contributes to emotional balance and enhances everyday skincare rituals.
Learn more
Calendula NEW Arrivals: How to Strengthen the Skin Barrier and Soothe Sensitive Skin
Sensitive, reddened, or irritated skin is a problem we all know. It is often caused by a weakened skin barrier – our natural protective shield that prevents moisture loss and protects the skin from external stressors. When this barrier is compromised, the skin becomes overly reactive even to common stimuli, and active ingredients such as retinol or vitamin C lose their effectiveness. That’s why we are introducing new products that combine the power of calendula with modern scientific knowledge: Bio Calendula Cleansing Foam and Bio Calendula Protective Serum. Bio Calendula Cleansing Foam Our foam gently cleanses the skin, removing impurities, makeup, and SPF without drying it out. A combination of aloe vera, betaine, and glycerin hydrates the skin and leaves it feeling fresh. Calendula and bisabolol support regeneration and soothe even very sensitive skin. The foam is ideal for daily use and is also suitable for double cleansing, which helps keep pores clean and the skin barrier strong. Bio Calendula Protective Serum This serum is our SOS care for irritated and reddened skin. Thanks to ceramides and seaweed extract, it strengthens the skin barrier and locks in hydration. Oat extract and probiotics help reduce irritation and restore balance, while sea buckthorn and jojoba oil nourish the skin. Calendula and immortelle provide immediate comfort and soothing relief. Why Is the Skin Barrier So Important? The skin reacts to everything happening around it. Stress, air pollution, UV radiation, cold weather, or unsuitable cosmetics can disrupt its protective function. The result is dryness, redness, burning sensations, or breakouts. That’s why it’s important for us to develop products that strengthen the skin barrier and help keep the skin healthy and resilient. The Power of Our Calendula The calendula we use is grown by us on organic fields in South Moravia. It is a rare variety called Plamen Plus, bred as early as 1942 specifically for cosmetic purposes. Hand-harvested flowers ensure a maximum concentration of active compounds and thus the highest quality of our products. We continue this tradition with respect and love for nature. Our Complete Skincare Ritual Our new products fit beautifully into the PURITY VISION® five-step ritual, which helps keep the skin healthy, balanced, and ready to face everyday stress. 1. Cleansing Start with double cleansing. First, use an oil, balm, or gel to dissolve makeup, SPF, and oil-based impurities. Then follow with the Bio Calendula Cleansing Foam, which gently removes dust, sweat, and water-soluble impurities. The skin remains fresh, hydrated, and ready for the next steps. 2. Toning The skin needs its pH balanced and pores gently tightened. A toner or booster refreshes the skin, delivers the first dose of hydration, and prepares it to absorb active ingredients. 3. Extra Nourishment This is where our Bio Calendula Protective Serum comes in. It strengthens the skin barrier, soothes redness, and supports skin regeneration. This step is key if you want to restore strength and balance to the skin. 4. Hydration Floral water provides instant refreshment and creates the perfect base for oil or cream. It also helps lock in moisture, preventing a greasy feel after applying facial oil or cream. 5. Nutrition Finish with a facial oil or cream to deeply nourish the skin, deliver essential nutrients, and protect it throughout the day. The skin will remain smooth, fresh, and radiant. Sources Used BERARDESCA, Enzo, Anette DRÖGE and Laurent LEYDEN. Sensitive skin: An overview. Contact Dermatitis, 2019, 80(6), 361–368. DOI: 10.1111/cod.13386. DRAELOS, Zoe Diana. The effect of facial cleansers on the skin barrier: Dermatologist’s viewpoint. Dermatologic Therapy, 2012, 25(5), 418–422. DOI: 10.1111/j.1529-8019.2012.01506.x. KOBAYASHI, Hiroshi, Keisuke TAGAMI and Takashi SAITO. Comparison of Cleansing Oils and Cleansers for Removing Waterproof Sunscreen. Journal of Cosmetic Dermatology, 2019, 18(6), 1761–1765. DOI: 10.1111/jocd.12995. BEYLOT, Chantal, Franck BEYLOT-BARRY and Jean-Claude LEYDEN. Role of ceramides in the skin barrier function. Journal of the European Academy of Dermatology and Venereology, 2014, 28(1), 3–8. DOI: 10.1111/jdv.12165. DAL’BELO, Sara Eliane, André Gaspar LIMA and André Rolim BABY. Moisturizing effect of cosmetic formulations containing colloidal oatmeal. Journal of Drugs in Dermatology, 2016, 15(6), 684–690. PMID: 27341683. LEHTO, Kirsi, Lauri AALTO and Marjo RENKO. Probiotics and skin health: mechanisms and clinical evidence. Beneficial Microbes, 2020, 11(6), 503–514. DOI: 10.3920/BM2019.0201.
Learn more
NEW – Double Cleansing: The Most Important Step in Your Skincare Routine
Cleansing the skin is often underestimated. In the morning, we just quickly rinse it with water, and in the evening we sometimes don’t feel like removing our makeup. Sounds familiar? Be careful! Proper cleansing is the most important step in your skincare routine – it is the foundation for healthy, radiant skin and for skincare products to truly work. Even the most expensive serums and creams with the best active ingredients have no chance to be effective if the skin is not properly cleansed – their effectiveness is significantly reduced and, in essence, it’s money wasted. Why You Should Never Skip Double Cleansing Double cleansing is not just for makeup lovers. Even if you’re not wearing makeup in the evening, your skin still needs to be freed from sebum, sweat, and airborne impurities that have settled on it throughout the day. These layers create a kind of barrier that prevents active ingredients in skincare from penetrating the skin. Only after double cleansing do the pores open and the skin becomes ready to absorb everything you apply. How to Do Double Cleansing 1️⃣ First Step – Oil Balm, Cleansing Gel or Cleansing Oil The first phase of double cleansing focuses on dissolving makeup, SPF products, excess sebum, and other impurities. An oil balm or cleansing oil works as the first “deep-cleaning step” that prepares the skin for the second phase. Without it, the second step alone would not be sufficient, as water-based products cannot effectively remove oil-based residue. 2️⃣ Second Step – Foam The second step removes remaining impurities, sweat, and residues from the first phase. After this step, the skin is clean, fresh, and perfectly prepared for toning and for absorbing active ingredients from serums, oils, and creams. 💡 TIP: In the morning, one step is often enough – foam, balm, or cleansing gel – to remove sebum, impurities, and residues from overnight regeneration. 🌿 Complete Skincare Routine To ensure your double cleansing truly delivers results, we recommend following this routine: Step 1 – CleansingFirst phase: Apply a small amount of balm (pea-sized) to dry skin and gently massage for about 60 seconds until makeup and impurities dissolve. Add a little water – the balm will transform into a gentle milky emulsion. Rinse thoroughly or remove with a damp towel. Second phase: Apply cleansing foam to damp skin, gently massage for 60 seconds, and rinse with water. The skin is now clean, fresh, and ready for the next steps.Tip: In your morning routine, only one cleansing phase is sufficient – a cleansing gel, balm, or foam. Step 2 – ToningAfter cleansing, use a toner or facial booster to gently tighten pores and prepare the skin for better absorption of active ingredients from subsequent products. You can also apply the toner to a damp cotton pad and gently refine cleansing. Step 3 – Extra NourishmentApply a few drops of serum to cleansed and toned skin and gently massage in. The skin receives an extra dose of nourishment and active ingredients absorb more effectively. Step 4 – HydrationUse a floral water to hydrate the skin and prepare it for facial oil. Step 5 – NutritionApply a cream or facial oil for intensive nourishment and skin protection. The skin will be soft, supple, and radiant. Step 6 – SPF Protection (Morning Routine)Finish your morning skincare routine by applying a cream with SPF to protect the skin from the harmful effects of the sun.
Learn more
How to fight ingrown hairs
Ingrown hairs can be a real nuisance. One day your legs are smooth, your underarms shaved, or your bikini line freshly groomed – and a few days later, bumps, itching, and hairs curling back under the skin instead of growing outward appear. The skin becomes red, itchy, and sometimes even painful. Fortunately, it’s easy to prevent. You just need to know a few effective steps that will keep your skin beautifully soft and smooth. WHAT CAUSES INGROWN HAIRS? Ingrown hairs are often caused by a layer of dead skin cells that prevents the hair from breaking through. If you add irritation from shaving or epilation, dry skin, and tight clothing, you get the perfect environment for bumps and ingrown hairs. Technique matters a lot too – shaving against the direction of growth, using a dull razor, or unnecessarily stretching the skin can cause the hair to be cut at an angle and curl back under the skin. With epilation, the issue is usually irritation or poorly prepared skin – then the hair can’t find its way out after being pulled and stays trapped underneath. HOW TO PREVENT INGROWN HAIRS? 1. START WITH EXFOLIATING THE SKIN Exfoliation is a key step that helps keep the skin smooth, clean, and free of dead skin buildup. Do it 2–3× a week – ideally 1–2 days before hair removal and again the day after shaving or epilation. This makes it easier for hairs to reach the surface. A great choice is the Bio Caring Calendula Scrub by PURITY VISION®. Its fine sugar particles provide gentle exfoliation, and the blend of nourishing oils – sunflower, almond, jojoba, and sea buckthorn – beautifully softens the skin. Calendula extract also soothes the skin, making it suitable even for sensitive types. And as a bonus – it smells wonderfully of orange and vanilla. 2. HOW TO REMOVE HAIR PROPERLY Take a warm shower before shaving or epilation – the hairs and skin soften, making the process gentler. When shaving, always use a sharp razor and shave in the direction of hair growth. Avoid going over the same spot repeatedly – this is a common cause of irritation and ingrown hairs. If you prefer epilation, try a gentler option like the Bioepil Sugar Wax. It contains herbal extracts and is suitable even for sensitive areas such as the bikini line, underarms, or the upper lip. Apply the paste against the direction of growth and pull it off in the direction of growth – this prevents irritation and removes hairs along with the root. The result is smooth skin for a longer time. 3. AFTERCARE No matter which method you choose – your skin deserves relief afterward. Bio Aloe Vera Gel cools, hydrates, and reduces redness. If your skin feels sensitive or tight, reach for Bio Chamomile Water, which soothes it beautifully. For dry or irritated areas, Calendula Butter is ideal – it nourishes, supports regeneration, and leaves the skin soft to the touch. Try adding these small steps to your regular routine and give your skin a chance to be calm, soft, and bump-free again. And if you’ve managed to beat ingrown hairs, let us know – we appreciate every experience. 🌿
Learn more
Lavender (Lavandula angustifolia): a natural miracle for eczema, acne, and sensitive skin
Lavandula angustifolia from South Moravia helps regenerate irritated and sensitive skin prone to eczema and acne, restoring its natural balance.
Learn more
A Skincare Ritual with the Queen of Flowers
A daily skincare ritual can take many forms and include various steps. However, everything begins with thorough makeup removal and cleansing. Only then can nourishing active ingredients absorb properly and start doing their job. We present four simple steps that will help you look fresh and radiant on every occasion. Step 1 – Makeup Removal and Cleansing The skin needs to be regularly and gently freed from impurities that accumulate throughout the day. For makeup removal and cleansing, our Bio Macerated Oils PURITY VISION® are the perfect choice. Apply the selected oil to damp skin and massage it in. Using a warm, damp towel or cotton pad, gently wipe away impurities and enjoy the feeling of beautifully clean skin. Step 2 – Toning Spray Bio Rose Toner PURITY VISION® onto the skin and allow it to absorb. The toner gently tightens pores and prepares the skin for easier absorption of active ingredients. Thanks to vitamin C, it also helps even out skin tone and reduce imperfections. TIP: You can also apply the toner to a cotton pad and gently wipe the skin for extra cleansing. Step 3 – Hydration Your skin is now ready for intensive care and deep hydration. Apply the required amount of Bio Rose Serum PURITY VISION® to your palm and massage it in using circular motions over the entire face, neck, and décolleté. Allow it to absorb. The serum deeply hydrates, gently firms, and smooths fine lines.TIP: Don’t forget the delicate eye area. Regular use of the serum around the eyes helps smooth dark circles and visibly brightens the complexion. Step 4 – Nourishment To enhance the rejuvenating effect, we recommend using the serum together with Bio Rose Rejuvenating Cream PURITY VISION® or Bio Rose Facial Oil PURITY VISION®, which brightens the skin and protects it from external stressors. TIP: For an extra boost of hydration, apply Bio Rose Water PURITY VISION® before using the cream. Bio Rose Rejuvenating Serum with Hyaluronic Acid and Plant-Based Collagen Treat your skin to the care of the queen of flowers, enriched with herbal extracts and effective natural ingredients with anti-aging benefits. Bio Rose Rejuvenating Serum PURITY VISION® with hyaluronic acid and plant-based collagen is loved for its intensive regenerative effect, suitable for all skin types. Its complex blend of natural actives deeply hydrates, nourishes, and firms the skin. It helps reduce fine lines as well as deeper wrinkles and promotes a youthful appearance. Regular use around the eye area additionally smooths dark circles and leaves your skin beautifully radiant.Thanks to its high concentration of effective natural ingredients, Bio Rose Rejuvenating Serum is an exclusive product with a unique formulation. The individual components work synergistically, perfectly complementing each other. Fall in love with this natural treasure for a youthful, glowing complexion. Bio Rose Toner with Hyaluronic Acid and Vitamin C Give your skin hydration and a radiant appearance. Bio Rose Toner gently tightens enlarged pores and effectively tones the skin. Thanks to Bio Rose Water and vitamin C, it helps close pores and reduce acne marks and pigmentation spots. Hyaluronic acid firms the skin and improves its elasticity. Enjoy refreshing toning without alcohol. You will love this toner for everyday skincare, as a refreshing mist on hot summer days or as a makeup fixer. Its delicate rose fragrance leaves the skin feeling pleasantly fresh.
Learn more
Simple skincare routine with natural cosmetics
Do you want to build a simple, effective, and gentle skincare routine using natural cosmetics? With PURITY VISION® products, you can do it easily—without complicated steps or an overfilled bathroom shelf. Unlike most conventional cosmetics, which rely mainly on water, we rely on the power of floral waters, plant extracts, organic shea butter, and facial oils that provide real nourishment for the skin. Many people associate richer creams or facial oils with greasiness or fear of clogged pores. But the truth is that nourishing, thoughtfully chosen skincare is exactly what even problematic or acne-prone skin often lacks. Natural cosmetics work beautifully—proven by thousands of satisfied customers and their feedback. The key is knowing how to apply the products correctly and which ones suit your skin type. 1. CLEANSING Cleansing is the most important step. If you don’t remove makeup, SPF, sweat, dust, and other impurities in the evening, your skin essentially suffocates. It cannot properly regenerate or absorb active ingredients from the next steps. In the evening, we recommend double cleansing—first using a cleansing oil or balm, then following up with a gentle natural cleansing gel or foam.Morning cleansing is equally important, because during the night toxins and sweat are naturally released through the pores. Use a gel or foam again to gently and effectively purify the skin. 2. TONER OR BOOSTER This step is often underestimated, yet it is essential. A toner or booster applied immediately after cleansing hydrates the skin, balances its pH level, and helps it absorb active ingredients more effectively. It also gently tightens the pores.Thanks to the active ingredients we’ve added to the formulas, you can also target what your skin needs the most—whether it's soothing, hydration, or brightening. Just spray it on, gently tap it in, and you’re ready for the next step. 3. SERUM While cleansing and toning form the foundation of skincare, serum is the targeted step that addresses your skin’s specific needs. Its light texture and concentrated formula allow it to reach deeper layers of the skin and work where it’s truly needed. PURITY VISION® serums have a lightweight gel consistency, absorb quickly, and work perfectly together. Use them according to your skin’s current needs—morning, evening, or alternating as required. The most popular active ingredients in natural serums: Hyaluronic acid for intense hydration and smoothing fine lines Vitamin C for brightening, preventing wrinkles, and reducing pigmentation Retinol for cell renewal, smoothing fine lines, and anti-aging effects Bakuchiol as a gentler plant-based alternative to retinol, suitable even for sensitive skin Niacinamide for evening skin tone, calming irritation, fading acne marks, and reducing clogged pores and blackheads Salicylic acid for problematic skin and sebum regulation 4. FLORAL WATER If a few minutes pass between your serum and the next step and your skin dries out, we recommend rehydrating it with floral water. Damp skin absorbs nutrients much more effectively and helps lock in hydration. Unlike regular tap water, which can dry out the skin, floral water (hydrosol) contains valuable plant compounds that naturally hydrate, soothe, and prepare the skin for applying facial oils or creams. 5. FACIAL OIL OR CREAM A facial oil or cream is the final step that helps lock in moisture and the active ingredients from the previous steps.Always apply it to damp skin—otherwise, the product will only sit on the surface and leave a greasy film. When applied correctly, it truly nourishes the skin, softens it, and supports a healthy skin microbiome. 👉 Not sure which facial oil is right for you? Read:How to choose a facial oil based on your skin type
Learn more
Expanded booster line: new day and night hydrating care in the form of a facial toner
Discover new additions to your skincare routine – the Bio Hydro Ultra Recovery Booster and Bio Hydro ABC Booster. These lightweight spray boosters complement our popular line of facial boosters and expand your routine with new combinations you can tailor to your skin’s current needs. They are the ideal base under a serum, oil, or cream, acting as a hydrating and toning foundation that enhances the effectiveness of the products that follow. ☀️ BIO HYDRO ABC BOOSTER Evens skin tone, hydrates, and reduces dark spots A booster with vitamins C and B3, astaxanthin, and green tea extract. It helps brighten the skin, reduce dark spots, acne marks, and fine lines while protecting the skin from environmental stressors. An ideal start to your morning routine for smooth, glowing, and even-toned skin. ✅ Evens skin tone✅ Brightens and protects against aging✅ Soothes irritation✅ Lightweight texture for daily use Perfect to combine with the Bio ABC Booster Day Serum, together brightening the skin, evening its tone, and protecting it from external factors. 🌙 BIO HYDRO ULTRA RECOVERY BOOSTER Rejuvenates the skin overnight and deeply hydrates A night booster combining retinol, hyaluronic acid, ceramides, and ginseng. It supports cellular renewal while you sleep, strengthens the skin barrier, and helps smooth fine lines. With its lightweight spray texture, it absorbs instantly and prepares the skin for serum or oil. ✅ Intensely tones✅ Boosts serum effectiveness✅ Deeply hydrates and regenerates✅ Ideal as the first step of the evening routine Perfect when combined with the Bio Ultra Recovery Night Serum for maximum overnight regeneration. WHAT IS A BOOSTER AND WHY SHOULD YOU USE IT? A facial booster combines the benefits of a toner and a serum in one step. It is as gentle as floral water, but packed with active ingredients that hydrate, tone, and target specific skin concerns—from dehydration to dark spots or fine lines. It is used as the first step after cleansing to prepare the skin for further care and help active ingredients penetrate more effectively. WHAT HAPPENS TO YOUR SKIN IF YOU SKIP A BOOSTER OR TONER? 🧴 Without a toner or booster, the skin misses an important step that helps maintain hydration, balance, and prepares it for absorbing beneficial ingredients. This step acts as a bridge between cleansing and nourishment — without it, the skin remains thirsty, less elastic, and more prone to irritation. If you skip this foundation, serums and creams may not fully penetrate the skin and lose part of their effectiveness. Over time, the skin may appear tired, dehydrated, and dull. Moreover, a booster helps rebalance the skin’s pH after cleansing, soothes the skin, and provides instant comfort — especially if you’re using active ingredients such as retinol, vitamin C, or hyaluronic acid. It’s a step that can make a significant difference in both appearance and skin health. Whether your skin is dry, oily, sensitive, or problematic, a hydrating booster is a must-have in your routine. 🧴 HOW TO INCLUDE A BOOSTER IN YOUR SKINCARE ROUTINE? 1️⃣ Cleansing – Cleanse the skin with a cleansing oil or gel.2️⃣ Toning – Apply the booster for hydration and skin prep.3️⃣ Extra nourishment – Apply your serum and let it absorb.4️⃣ Hydration – Spray on floral water, facial toner, or booster and let it absorb.5️⃣ Nourishment – Follow with a cream or facial oil on damp skin.6️⃣ SPF protection (morning) – Finish with sunscreen.
Learn more
