Slovensko (EUR)
Europe (EUR)
Česko (CZK)
Spain (EUR)
France (EUR)
Italy (EUR)
Poland (zł)
Greece (EUR)
Hungary (Ft)
Romania (lei)
Slovenia (EUR)
Brand story
Curious how the PURITY VISION brand was created? Read the story of its founders, Shanti and Vladimír Lusík, who set out on a journey to create the finest natural cosmetics and built a brand that combines tradition, quality, and sustainability.
How was the PURITY VISION brand born?
When we, Shanti and Vladimír Lusík, the founders of PURITY VISION, set out in 2008 to find high‑quality, truly natural cosmetics, we realized that the Czech market lacked products that met all the standards we were looking for. We wanted cosmetics that were not only natural, but also sustainably produced, ethically sourced, and accessible to everyone. But we simply couldn’t find anything like that. And that’s when the idea was born: what if we changed it?
Our journey to the finest natural cosmetics
Our search took us around the world. We visited exotic places, discovered ancient traditions, and learned from people who have been working with nature consciously for generations. In the Philippines, we found exceptional coconut oil; in Bulgaria, the fragrant Damask rose; and in Uganda, shea butter hand‑harvested by local women farmers. Every step of this journey confirmed what we already believed — that nature offers the very best, as long as we approach it with respect.
PURITY VISION: A vision of purity and quality
We came up with the name of our brand while traveling. “Purity Vision” perfectly captures what has been our goal from day one: to offer everyone the purest and highest‑quality ingredients that nature itself provides. And this vision has guided us ever since.
Our very first product was Organic Virgin Coconut Oil. From the beginning, we focused on the highest quality, ethical sourcing and traditional processing. We were among the first to package it in glass jars — something uncommon at the time. Some even thought it was a bit unusual. But today, we know it was the right choice. Customers fell in love with our coconut oil, giving us the energy to expand our range with more exceptional natural products.
Today, we offer about 100 products and continue to develop new ones — products that not only support healthy‑looking skin but also help people feel good in their own skin.
Luxury quality accessible to everyone
From the beginning, we knew that natural cosmetics could offer luxury quality while still being accessible to everyone. We refuse to make compromises — we want everyone to care for their skin, body, and well‑being with the finest ingredients, free from harsh chemicals and created with respect for nature and people. Today, Purity Vision is a brand that connects tradition with innovation, ecology with quality, and ethics with affordability. And although we’ve come a long way, we know the best is yet to come. Join us on this journey!
