Calendula NEW ARRIVALS: Restoration of the skin barrier and strengthening of extremely sensitive skin 🌼
PURITY VISION: Your Guide to High‑Quality Natural Cosmetics

PURITY VISION: Your Guide to High‑Quality Natural Cosmetics

by Eliška Škvařilová in Blog PURITY VISION

PURITY VISION® is built on a strong foundation of a deep connection to nature and ecology.
We offer high‑quality products that are in harmony with nature and embody pure formulations, sustainability, fair practices, and continuous innovation in production. To give our customers complete confidence, our natural cosmetics carry several exceptional certifications that confirm their high quality.

Bio Rose Facial Skincare Ritual

Bio Rose Facial Skincare Ritual

€56,99
€56,99 €70,99 -19%
Bio Lavender Facial Skincare Ritual

Bio Lavender Facial Skincare Ritual

€53,49
€53,49 €66,99 -20%
Bio Revitalizing Serums - 24-Hour Skincare

Bio Revitalizing Serums - 24-Hour Skincare

€27,99
€27,99 €30,49 -8%
Bio Vitamin Serums - Day Set

Bio Vitamin Serums - Day Set

€21,99
€21,99 €24,49 -10%
Bio Vitamin Serums - Night Set

Bio Vitamin Serums - Night Set

€21,99
€21,99 €24,49 -10%
Bio Vitamin serums 5 x 30 ml

Bio Vitamin serums 5 x 30 ml

€55,99
€55,99 €61,95 -9%
Bio Vitamin Boosters

Bio Vitamin Boosters

€53,99
€53,99 €68,45 -21%

All the values we believe in are represented in these certifications:

FAIR TRADE
We continuously strive to improve — drawing inspiration from cutting‑edge laboratories as well as from the wisdom and traditions of ancient cultures. We work directly with farmers and local communities in Uganda, Africa, the Philippine Islands and Bulgaria. The raw ingredients in our products are hand‑harvested, helping provide a stable income to socially disadvantaged families. Our entire cooperation follows the principles of Fair For Life.

AIAB
This Italian certification guarantees that products are made with the maximum possible content of ingredients from organic farming. To receive the AIAB certification, products must not be tested on animals and must not contain GMOs (genetically modified organisms).

NATRUE
The NATRUE certification is an international standard dedicated to protecting and promoting genuine natural and organic cosmetics. Products bearing the NATRUE label meet the highest requirements for quality and sustainability.

CRUELTY FREE AND VEGAN
Certified by PETA, this label guarantees that products do not contain any animal‑derived ingredients and have not been tested on animals at any stage of production. We value all living beings, and testing on animals goes against our principles.

BIO
The BIO label means the product was made according to the standards of organic farming. During the cultivation of crops certified as BIO, the use of herbicides, pesticides or synthetic fertilizers is strictly prohibited. The BIO certification represents a nationwide quality mark for organic products.

Eliška Škvařilová

Related Posts

The Secret of Organic Damask Rose: Why Your Skin Loves It

The Secret of Organic Damask Rose: Why Your Skin Loves It

Damask rose, originating from the pure and untouched mountains of Bulgaria, is not only a beautiful flower but also a mysterious ingredient in many of our natural products. It is known for its ability to transform the skin – nourishing, soothing, hydrating, rejuvenating, and brightening. And what’s more? It is the perfect choice for those who want not only to pamper their skin but also support its healthy appearance and overall condition. ✨ The roses used in our products are grown according to strict ecological and ethical standards, and the products contain only 100% natural ingredients that do not unnecessarily burden the skin – quite the opposite! 🌹 1️⃣ PROTECTION AGAINST AGING AND EXTERNAL STRESSORS Thanks to its high antioxidant content, organic Damask rose helps protect the skin from free radicals and negative environmental influences. It contributes to maintaining skin firmness and elasticity, thereby supporting a youthful appearance and preventing premature aging. 2️⃣ DEEP HYDRATION AND SOOTHING Organic Damask rose intensively hydrates the skin and helps maintain its natural softness. At the same time, it soothes sensitive and stressed skin, reduces redness and irritation, and supports overall balance. It is an ideal choice for all skin types, including problematic and dry skin. 3️⃣ REGENERATING AND BRIGHTENING PROPERTIES  Supports natural cell renewal and helps reduce skin imperfections such as pigmentation spots or a dull appearance. With regular use, it brightens the skin, evens out skin tone, and gives it a healthy, fresh look.  4️⃣ AROMATHERAPY FOR BODY AND MIND The scent of Damask rose has relaxing and harmonizing effects, helping to relieve stress and induce a sense of well-being. Its delicate aroma contributes to emotional balance and enhances everyday skincare rituals.

Learn more
Calendula NEW Arrivals: How to Strengthen the Skin Barrier and Soothe Sensitive Skin

Calendula NEW Arrivals: How to Strengthen the Skin Barrier and Soothe Sensitive Skin

Sensitive, reddened, or irritated skin is a problem we all know. It is often caused by a weakened skin barrier – our natural protective shield that prevents moisture loss and protects the skin from external stressors. When this barrier is compromised, the skin becomes overly reactive even to common stimuli, and active ingredients such as retinol or vitamin C lose their effectiveness. That’s why we are introducing new products that combine the power of calendula with modern scientific knowledge: Bio Calendula Cleansing Foam and Bio Calendula Protective Serum. Bio Calendula Cleansing Foam Our foam gently cleanses the skin, removing impurities, makeup, and SPF without drying it out. A combination of aloe vera, betaine, and glycerin hydrates the skin and leaves it feeling fresh. Calendula and bisabolol support regeneration and soothe even very sensitive skin. The foam is ideal for daily use and is also suitable for double cleansing, which helps keep pores clean and the skin barrier strong. Bio Calendula Protective Serum This serum is our SOS care for irritated and reddened skin. Thanks to ceramides and seaweed extract, it strengthens the skin barrier and locks in hydration. Oat extract and probiotics help reduce irritation and restore balance, while sea buckthorn and jojoba oil nourish the skin. Calendula and immortelle provide immediate comfort and soothing relief. Why Is the Skin Barrier So Important? The skin reacts to everything happening around it. Stress, air pollution, UV radiation, cold weather, or unsuitable cosmetics can disrupt its protective function. The result is dryness, redness, burning sensations, or breakouts. That’s why it’s important for us to develop products that strengthen the skin barrier and help keep the skin healthy and resilient. The Power of Our Calendula The calendula we use is grown by us on organic fields in South Moravia. It is a rare variety called Plamen Plus, bred as early as 1942 specifically for cosmetic purposes. Hand-harvested flowers ensure a maximum concentration of active compounds and thus the highest quality of our products. We continue this tradition with respect and love for nature. Our Complete Skincare Ritual Our new products fit beautifully into the PURITY VISION® five-step ritual, which helps keep the skin healthy, balanced, and ready to face everyday stress. 1. Cleansing Start with double cleansing. First, use an oil, balm, or gel to dissolve makeup, SPF, and oil-based impurities. Then follow with the Bio Calendula Cleansing Foam, which gently removes dust, sweat, and water-soluble impurities. The skin remains fresh, hydrated, and ready for the next steps. 2. Toning The skin needs its pH balanced and pores gently tightened. A toner or booster refreshes the skin, delivers the first dose of hydration, and prepares it to absorb active ingredients. 3. Extra Nourishment This is where our Bio Calendula Protective Serum comes in. It strengthens the skin barrier, soothes redness, and supports skin regeneration. This step is key if you want to restore strength and balance to the skin. 4. Hydration Floral water provides instant refreshment and creates the perfect base for oil or cream. It also helps lock in moisture, preventing a greasy feel after applying facial oil or cream. 5. Nutrition Finish with a facial oil or cream to deeply nourish the skin, deliver essential nutrients, and protect it throughout the day. The skin will remain smooth, fresh, and radiant. Sources Used BERARDESCA, Enzo, Anette DRÖGE and Laurent LEYDEN. Sensitive skin: An overview. Contact Dermatitis, 2019, 80(6), 361–368. DOI: 10.1111/cod.13386. DRAELOS, Zoe Diana. The effect of facial cleansers on the skin barrier: Dermatologist’s viewpoint. Dermatologic Therapy, 2012, 25(5), 418–422. DOI: 10.1111/j.1529-8019.2012.01506.x. KOBAYASHI, Hiroshi, Keisuke TAGAMI and Takashi SAITO. Comparison of Cleansing Oils and Cleansers for Removing Waterproof Sunscreen. Journal of Cosmetic Dermatology, 2019, 18(6), 1761–1765. DOI: 10.1111/jocd.12995. BEYLOT, Chantal, Franck BEYLOT-BARRY and Jean-Claude LEYDEN. Role of ceramides in the skin barrier function. Journal of the European Academy of Dermatology and Venereology, 2014, 28(1), 3–8. DOI: 10.1111/jdv.12165. DAL’BELO, Sara Eliane, André Gaspar LIMA and André Rolim BABY. Moisturizing effect of cosmetic formulations containing colloidal oatmeal. Journal of Drugs in Dermatology, 2016, 15(6), 684–690. PMID: 27341683. LEHTO, Kirsi, Lauri AALTO and Marjo RENKO. Probiotics and skin health: mechanisms and clinical evidence. Beneficial Microbes, 2020, 11(6), 503–514. DOI: 10.3920/BM2019.0201.

Learn more
NEW – Double Cleansing: The Most Important Step in Your Skincare Routine

NEW – Double Cleansing: The Most Important Step in Your Skincare Routine

Cleansing the skin is often underestimated. In the morning, we just quickly rinse it with water, and in the evening we sometimes don’t feel like removing our makeup. Sounds familiar? Be careful! Proper cleansing is the most important step in your skincare routine – it is the foundation for healthy, radiant skin and for skincare products to truly work. Even the most expensive serums and creams with the best active ingredients have no chance to be effective if the skin is not properly cleansed – their effectiveness is significantly reduced and, in essence, it’s money wasted. Why You Should Never Skip Double Cleansing Double cleansing is not just for makeup lovers. Even if you’re not wearing makeup in the evening, your skin still needs to be freed from sebum, sweat, and airborne impurities that have settled on it throughout the day. These layers create a kind of barrier that prevents active ingredients in skincare from penetrating the skin. Only after double cleansing do the pores open and the skin becomes ready to absorb everything you apply. How to Do Double Cleansing 1️⃣ First Step – Oil Balm, Cleansing Gel or Cleansing Oil The first phase of double cleansing focuses on dissolving makeup, SPF products, excess sebum, and other impurities. An oil balm or cleansing oil works as the first “deep-cleaning step” that prepares the skin for the second phase. Without it, the second step alone would not be sufficient, as water-based products cannot effectively remove oil-based residue. 2️⃣ Second Step – Foam The second step removes remaining impurities, sweat, and residues from the first phase. After this step, the skin is clean, fresh, and perfectly prepared for toning and for absorbing active ingredients from serums, oils, and creams. 💡 TIP: In the morning, one step is often enough – foam, balm, or cleansing gel – to remove sebum, impurities, and residues from overnight regeneration. 🌿 Complete Skincare Routine To ensure your double cleansing truly delivers results, we recommend following this routine: Step 1 – CleansingFirst phase: Apply a small amount of balm (pea-sized) to dry skin and gently massage for about 60 seconds until makeup and impurities dissolve. Add a little water – the balm will transform into a gentle milky emulsion. Rinse thoroughly or remove with a damp towel. Second phase: Apply cleansing foam to damp skin, gently massage for 60 seconds, and rinse with water. The skin is now clean, fresh, and ready for the next steps.Tip: In your morning routine, only one cleansing phase is sufficient – a cleansing gel, balm, or foam. Step 2 – ToningAfter cleansing, use a toner or facial booster to gently tighten pores and prepare the skin for better absorption of active ingredients from subsequent products. You can also apply the toner to a damp cotton pad and gently refine cleansing. Step 3 – Extra NourishmentApply a few drops of serum to cleansed and toned skin and gently massage in. The skin receives an extra dose of nourishment and active ingredients absorb more effectively. Step 4 – HydrationUse a floral water to hydrate the skin and prepare it for facial oil. Step 5 – NutritionApply a cream or facial oil for intensive nourishment and skin protection. The skin will be soft, supple, and radiant. Step 6 – SPF Protection (Morning Routine)Finish your morning skincare routine by applying a cream with SPF to protect the skin from the harmful effects of the sun.

Learn more